Objective
I was tasked with creating multiple thumbnails to test for a video on Elon's acquisition of Twitter, and all of the controversy/opinions surrounding it.
Color Palette
Color Palette
Strategy
I created 3 primary thumbnails with 3 different strategies to test, as I felt each had an equal chance of getting viewers interested in the video.
The first; an image of puppet Elon Musk, implying a potential extreme opinion on the matter, peaking viewers interest.
The second; a Twitter logo cracked and money falling, implying a serious situation, and with all the recognizability of the Twitter logo in the center.
The third; just shock value. A photoshopped image of a beat up Elon Musk, something that is obviously fake, yet catchers the viewers attention, and implies the serious state of the Twitter Acquisition.
The video now has 40k views.
